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Mail Preference Service
START MAILING SMARTER TODAY!
The direct marketing industry is at a crucial stage. State legislation aimed at restricting marketers' access to potential customers is on the rise at an alarming rate. Direct marketers must respond now to consumer requests for choice in how much mail they receive.
As of July 1, 1999 the use of the MPS file by companies that market to consumers is required as a part of The DMA's Privacy Promise and is a condition of DMA membership.
SAVE MONEY BY DOING THE RIGHT THING
MPS is an effective means of purging your mailing lists of consumers who want to receive less advertising mail at home. If you are not already a subscriber, you should be. Using MPS can be the single most important contribution your company can make to preserve the information access that is the foundation of successful direct marketing.
WHY USE MPS?
- You save valuable marketing dollars; unresponsive consumers are costly and resentful.
- Subscribing to MPS is good government relations.
- Subscribing to MPS is smart customer relations.
How Does It Work?
Mail Preference Service is a residential file of consumers who do not wish to receive promotional mail at home. Individuals register with MPS by sending their name and home address to The DMA or registering via the DMA Consumer Help website. Consumers learn about the availability of the service through state and local consumer agencies and print and broadcast advertising. The individual's name and address remains on the file for 3 years.
Once you become a subscriber each month, you will receive the full consumer opt-out file and the monthly updates. The full file is a complete list of all consumers who have registered with the service in the past 3 years and it replaces all previous files. The monthly updates include all consumers registering during the previous month (additions). Deletions are recorded on the full file only.
USING THE FILE
Pass the MPS file against all prospect lists you use, as well as your house list when it is rented out.
TO ORDER THE MPS FILE
Subscribe Online or download the Subscription Agreement fill-in the order form, and return this with your payment. Allow 10 days for processing mail in orders. All files are shipped within the USA at no extra charge.
The subscription fee covers a 12-month subscription year and includes both the full opt-out file and monthly updates. You will receive a renewal notice at the end of your subscription period.
MPS PRICING
Annual Subscription
Mailers – Flat
fee of $2,500 for DMA members, $5,000 for non-DMA members.
Service Providers
- A tiered pricing structure with a floor of $2,500 and a ceiling of $25,000 for
DMA Members, based upon the volume of names the service organization processes against
the MPS file.
Annual Subscription Pricing Model for Service Providers
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Records Processed against the MPS files (Yearly Estimate)
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DMA Members
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Non-DMA Members
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0 to 50 Million
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$ 2,500
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$ 5,000
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50 Million to 100 Million
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$ 5,000
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$10,000
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100 Million to 500 Million
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$10,000
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$20,000
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500 Million to 1 Billion
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$15,000
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$30,000
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1 Billion to 5 Billion
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$20,000
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$40,000
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Over 5 Billion
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$25,000
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$50,000
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How to subscribe to the Mail Preference Service:
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